Why Social Media is Important

Personal Device

Electronic media has become a part of the fabric of daily life.

4.5 billion people were using the internet at the start of 2020 and it has only grown since then. All of the worlds' communications... visual, auditory, and even tactile, have been gathered into one place. It's a powerful presence that we all seem to have a "frenemy" relationship with. Using social media in a positive and responsible way can pave the way to success:

• It can increase brand awareness.

• It increases visual recognition.

• Different platforms help reach different audiences.

• It is incredibly cost-effective.

• It can build brand loyalty and create communities among people at great distance from one another.

• It allows businesses to connect with customers in ways that were not possible before.

• It offers an extraordinary range of avenues to connect with the target audience.

Using social media can help target specific audiences and demographics, as well as provide unprecedented data on whether or not your marketing efforts actually translate into success.

It's now easier than ever to correlate your marketing budget directly to customer reach, response, engagement... and most importantly... the financial success of your event.

While some businesses may equate "likes" with success, that may not always be the case. It is now possible to see data that shows a direct pipeline from media management to business revenue.

Expect this data from your social media manager. They should be providing you with strategy, content, and successful distribution that results in positive revenue outcomes for your event.